Podcasts to be available through iTunes

The new version of iTunes will let users of Apple's music-management program and integrated online music store find and download podcasts, which are homemade radio-style shows that have become a grassroots phenomenon on the Internet.

"Already millions of people are subscribing to these podcasts," Jobs said. "I think this is going to send it into orbit."

This is significant. Once the iPod integrates podcasts they will enter mainstream consciousness and I expect them to start to take off.

The real take off will happen if Microsoft has the sense to add RSS and podcasting support to it's next version of windows, which it is rumoured to do.

Read the full article at the San Francisco Chronicle: Podcasts to be available through iTunes / Software update to provide access to amateur shows